The devices and browsers they use to visit your site.Their behavior, like whether they return to the site and how likely they are to convert.Their interests, including affinity categories and in-market segments.Demographic information, including age and gender.With Google Analytics, you can see a fair bit about your users – just not on the individual level. You can find this under the “Audience” tab in the left-hand “Reports” bar: What Google Analytics will give you is aggregate demographic information. If you could just turn on the “identify all visitors” feature in GA, wouldn’t you have done it already? Google Analytics does not give you a list of every user on your site. But don’t think it’s going to give you a list of every user. If you have an active sales team and you can afford the cost (figure $50-$500, depending on what you’re looking at), this kind of IP-based visitor identification is great.
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Is visitor identification software worth it? Sure. Depending on the service, you might get some individual contacts, but it’s nowhere near comprehensive. What you should expect to see is a list of some of the big companies that hit your site, along with a fair amount of internet service providers for smaller firms. But they’re definitely not going to give you a list of everyone who visits your site. These can provide pretty good results, depending on the quality of the data set they use.
Most of them work by identifying the IP address of the visitor, then trying to match that to a database of companies or individuals. There are tons of website visitor ID software products on the market. Some will even get you contact information! Here’s a list, with the pros and cons of each. There are a few different ways to see who visits your website. Ways to Track Website Visits & Identify Website Visitors But it’s not going to be a list of every anonymous visitor, what they did and their contact information. There are ways for you to see who visits your website. Would the folks selling visitor identification software be spending their time prospecting? Or would they be in their amazing houses drinking amazing Champagne? If a system existed to get that data, wouldn’t you be getting hundreds of phone calls and emails a day from salespeople who knew exactly what you’d been reading? Think about how valuable that information would be. The reality is that there is no way to reliably identify and contact every anonymous visitor to your B2C or B2B website.
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They promise to tell you what terms anonymous users searched to get to the site, what pages they saw, and even how to get in touch with them. There are plenty of software solutions that say they can show you the exact identity of your website visitors. Wouldn’t an Excel file like this be gold? There’s just one problem: You can’t see exactly who visits your website. Maybe you could even export a spreadsheet of exactly who read every page, regardless of whether you’d ever been in touch with them or not. Here’s his email address and phone number. “Tom Jones from ABC, Inc., is looking at the page about content creation. Wouldn’t it be great if you knew exactly who was visiting your website?
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